Category: Public Relations
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When Professional Associations Drift: Reputation, Governance and the Slow Erosion of Credibility
By Peter Boyes Recent experience has reinforced how easily professional associations can drift from evidence-led positioning into reputational vulnerability. Over the past decade, many professional associations have worked hard to reposition themselves as evidence-led, research-informed contributors to public policy and healthcare delivery. For some, that transition has been successful. For others, it has proven…
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Why Your Business Needs A Brand Champion
Creating a robust and enduring brand requires more than a logo or well-designed collateral. It demands a clear and consistently delivered brand strategy, underpinned by a compelling brand promise that resonates with both internal stakeholders and external audiences. At the heart of this is the role of the brand champion — a dedicated individual…
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Don’t Blunder Your Way to a PR Disaster
Being forced to sit on the sidelines and watch some public relations disasters unfold recently, prompted me to review what it is that makes an organisation ignore sound and perfectly obvious advice on how to manage its image. A number of high profile companies and associations that I have advised in the past have…