Author: Peter Boyes

  Creating a robust and enduring brand requires more than just a logo and some pretty collateral. It needs a concerted effort to articulate and uphold a brand promise that resonates with both internal stakeholders and external audiences. Critical to this process is the role of a brand champion—a dedicated individual who leads the charge…

  Being forced to sit on the sidelines and watch some public relations disasters unfold recently, prompted me to review what it is that makes an organisation ignore sound and perfectly obvious advice on how to manage its image. A number of high profile companies and associations that I have advised in the past have…