Tag: strategic communications
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When Professional Associations Drift: Reputation, Governance and the Slow Erosion of Credibility
By Peter Boyes Recent experience has reinforced how easily professional associations can drift from evidence-led positioning into reputational vulnerability. Over the past decade, many professional associations have worked hard to reposition themselves as evidence-led, research-informed contributors to public policy and healthcare delivery. For some, that transition has been successful. For others, it has proven…
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Medicines are not a cost, they are an investment
New Zealand’s long-standing approach to medicines funding has been shaped by a simple imperative: contain cost. That focus has delivered a system that is regarded as less than efficient, but increasingly, it is also being questioned as insufficient. At the heart of the issue is a framing problem. Medicines are too often treated purely as…