Tag: brand credibility
-
When Professional Associations Drift: Reputation, Governance and the Slow Erosion of Credibility
By Peter Boyes Recent experience has reinforced how easily professional associations can drift from evidence-led positioning into reputational vulnerability. Over the past decade, many professional associations have worked hard to reposition themselves as evidence-led, research-informed contributors to public policy and healthcare delivery. For some, that transition has been successful. For others, it has proven…